1. The website address I have chosen for this exercise is: www.nike.com
2. The site is aimed to both to people who like sports and, specially, the ones who like running, because the majority of publicity is dedicated to running trainers.
3. Consumers are able to check up the last offers in the market of trainers, T-shirts…. In addition, consumers could also purchase through the website by creating their own account.
4. The website only contains sport goods both for men and women of different ages.
5. I have been really impressed about the volume of different kind of products that they advertise on the website. Also I have observed that they are really focused on trainers, which show a wide range of modern details. What is more, I think it is a very good point the distinction between youth and seniors, which leads me to think that there is a wide range of products.