The article “Losing face" published november 6th on the economist print edition tell us about social networks like Facebook or Myspace which were used buy companies like British Airways and Virgin Atlantic as marketing tool due to their popularity but ended up by generating big problems to themselves because some employees of these companies used these web site to comment negatively about some of the passengers and they have had to be dismissed.
The article also refers to the duty that the managers have to supervise the activity in line to guarantee that the rules are respects, now that some the companies only discovered the wrong acts of their employees when the affected ones complained.
From then British Airways believe a new law that aboid this class of actions and only can attach information to the network by the company’s authorization. On the other hand Virgin Atlantic has created a particular web in order that the employees could write about their ideas and opinions.
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