SUMMARY: COMPANIES AND SOCIAL NETWORKS.
In an article published in The Economist print edition on November 6, 2008,the newspaper states that although posting information in networks such as Facebook and Twitter can be a good strategy for advertising, it can also damage the company´s image, as it has happened to British Airways and Virgin Atlantic.
In fact, these companies have realized that some of their employees post false and degrader information about them and their customers. Some experts defend that this occurs when workers feel unsatisfied with their job because they are not conscious and concerned with the enterprise´s policies about the use of the Internet.
The solution for avoiding these problems is given by some specialists. Aedhmar Hynes, thinks that it´s important to repite the rules about online behavior, and Phil Gomes of Edelman advises to create private networks for employees to complain about their frustrations.
Mark = 5