Losing face

In the article “Losing face” from The Economist it’s clearly exposed how, in some airlines, such advantages as including and exploiting social networks have turn into unfavorable situations.

Social Networks like the mentioned Facebook or MySpace are a supposable help in Marketing-related tasks, but in Virgin and British airlines, those same Networks have been selfishly used by the own crew, sometimes against the passengers and others as a way to criticize their own company; Resulting both in a damage of the corporate image.

Finally the text also reflects how the companies have or could react to the situation, taking measures in the control of these tools, for instance, the need of authorization for posting, having the manager monitoring online activity cautiously or even better, re-educating the staff, concluding the article with the assessment that it’s better to prevent, than to cure.

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