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A lot of companies use social networks, such as Facebook, is a way to advertise their companies. Can be a good idea at first, but sometimes this publicity can be turned into a bad publicity, as it is the case of British Airways and Virgin Atlantic. As a consequence, this way of advertising can cause positive or negative results on the image of the firm: on the positive side, it is a way of developing the product awareness, or even for example in Tuenti or teens webs there much more people who are going to watch it more than somewhere else because it is so much cheaper but on the other hand, there may be people who post negative comments about some aspects of the company thay may affect the of that company.

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