networks 1211

The article Loosing Face, posted November 6th on the economist print edition refers to companies like British Airways and Virgin Atlantic which tried to develop advertising campaigns through social Internet pages like Facebook and MySpace because of the importance of these ones nowadays in our society. But the use of this tool can also create big problems to companies.
In both companies some people of their staff have been fired because of their negative opinions about the passengers and security measures, posted in these social networks.
The mentioned bad used of internet showed internal problems of bad personnel training in both companies as well as ineffective complaining channels within the companies.
The easy and fast way of dissemination in internet should make the companies' managers to watch carefully to what their employees write on it in order to avoid the bad use or to punish it as soon as possible.

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