Networks 1203

This article called Losing face, posted November 6th 2008 on The Economist print edition explains us with two different examples how social networks (such as MySpace and Facebook) can be marketing double-edged swords. Despite the fact that these networks have the potential to be useful marketing tools, they also can be a source of damaging publicity. Some of the victims have been British Airways and Virgin Atlantic, both air companies, which suffered the attack against the own companies and their costumers by some of their staff and cabin crew. Even though the staff is educated about acceptable use of internet and they have several internal channels through which they can vent frustrations, these actions still happening. The conclusion is that managers need to ensure that rules are respected and must reinforce this message among their staff to avoid these awkward situations.

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