The article “losing face” published on the economist, shows that some airlines have been using social networks as a way of promoting, but the did not take account of the disadvantages it suppose.
Employees of companies such as Virgin or British Airlines have been attempting on the integrity of the company or even on the behaviour or manners of the passengers by publishing pejorative information on the internet.
Virgin confirmed that for their crew it is very easy to vent information, and BA guarantied that in their company is forbidden to vent any type of information without authorization, so in fact it is a problem which can be solved by informing much better their employees.
Another aspect is that companies should check more frequently the activity of their crew to make sure that rules are being obeyed dew to the fact that these companies needed too much time to notice what had happened.

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