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1.Biography of the Ram Charan

Ram Charan is a business consultant, speaker, and writer.Charan worked in his family's shoe shop in northern India while growing up. He earned a degree in engineering in India and later studied at Harvard Business School, where he was awarded an MBA and a doctorate.Before becoming a full-time consultant in 1978, he taught at the Harvard Business School. Charan has consulted for many well-known companies. He is the author of various popular books on business, including Leadership in the Era of Economic Uncertainty: The New Rules for Getting the Right Things Done in Difficult Times, Boards That Deliver, What The CEO Wants You To Know. Dr. Charan is based in Dallas, TX. Charan was elected a Fellow of the National Academy of Human Resources.

2.Summary of : How the CEO of DuPont reacted to the current economic crisis:

When Chad Holliday noticed the minimal but clear sign that the crisis was coming, immediately he struggled against it. Many indication of how serious problems were becoming affected the economy. So DuPont chief executive officer Chad Holliday started developing the company´s contingency planning which he called "corporate crisis plan".
Inmediately, the senior managers were gathered in order to find the origin of the crisis and establish the guidelines to ensure company´s viability. Due to the importance of employeers on crisis plan. Holliday planned different actions such as inform them about crisis roots and the way it was affecting the company or face-to-face meeting with each employeer to make them aware of how dimishing costs and conserve cash. CEO and CFO also shared ideas with the company´s top 14 leaders about how they could coped with the criis.
Nevertheless, Holliday thought people were not really concious about the urgency with which they should respond at all, although inmediate solutions against the crisis were carried out successfully which one of the main one was firing the numerous external contractors, DuPont also created a team looking at longer-term actions, which consisted to reduce cost basically.
Chad Holliday in conclusion acted with decision and no fear as a business leader must do. In less than six week, DuPont´s reaction took place to the global econimic crisis.

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