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1- SHORT BIOGRAPHY OF THE RAM CHARAN

Ram Charan, born in India, is a famous business speaker and writer worldwide.
He’s well-known for being an expert on business, in fact he is the author of various popular books, including Execution and What the CEO Wants You to Know.
He also uses to write articles in the most prestigious business magazines such as Fortune or The Finantial Times.
Charan has consulted for many recognized american companies such as GE, KLM, Bank of America, DuPont among others, working closely with them executives always solving business problems with dedication and love.
He’s known for being a wise man, very intelligent, calmed; and he’s considered an unrivalled source of real world insights into what business does right and wrong.

2- SUMMARY
In this book, Ram Charam explains how Dupont’s CEO, Chad Holliday, noticed about the beginning of the economic crisis after have visited an important customer in Japan.

Sensing how far crisis could impact in his company, once he went back to the United Stated, Dupont’s CEO decided to start action.

He started by asking to the top leader’s company how bad was the situation at present. Consequently, he could realize that there was really a serious problem worldwide, not just in Wall Street, so much so that economic powers as Russia, Asia or Western Europe were afraid of them solvency, because credit was disappearing so companies started not being able to finance their operations.

So he urgently decided to set up a crisis contingency plan, the “corporate crisis plan”. Communication became an important aspect because all employees need to know the urgency of the problem. However, after the communication plan was rolled-out, Holliday had a feeling that people was not responding as fast as expected, so he took time to spend an hour and a half with each of the company’s leaders, and at the same time he had a three person team of top executives taking longer-term actions.

In less than six weeks, Dupont was ready to face up the crisis, in spite of knowing that there will be much more to do.
In conclusion, Ram Charan shows us an effective way to solve problems in companies. A leadership need to face risks, communicate all employees, accept changes, encourage people, and take decisive actions.

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