The site of Bimba&Lola is aimed at women from a wide range of ages, from 20 years or above.This target market is not really that big as its products are quite exclusive and expensive and not everyone can afford them.
In the site you can see the different products of the season; from clothes to bags and shoes. You can also see the different shops of Bimba&Lola in Madrid (and in other cities of Spain).Furthermore, the philosophy of this brand is described.
I found this site very impressive especially with regards to its design, the style of the photos displaying the products is really high, and what’s more important is that the site gives one the impression of a high-standard firm, making you want to buy Bimba&Lola products which is what this is all about; so the objective is achieved!

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