advertising_07091989

Excuse me Mr. Terry Roberts, I was just editing the homework from last week in order to see how did the "edit" link worked. I fixed the URL, gatorade.com rather than gatorade.es (which is spanish, simply the custom of visiting spanish web sites made me write www.gatorade.es rather than ".com". Thank you very much, Mr. Roberts

1. What is the URL (website address)
The URL is www.gatorade.com

2. Who is the site aimed at?
This site is aimed at people from all kind of ages who do sports, and use energetic drinks to help their organisms replace minerals after a high physical activity.

3. What can they do there?
Inside this web site, you can explore what I would call the "Gatorade world". It is also a site where you can learn lots of curiosities that occur in our everyday sports lifes.

4. What type of content does it contain?
Taking a look at this site you can read about "what is gatorade", look at Gatorade products, learn specific gymnasium technics, see which teams have Gatorade sponsorships, and have advertisments (for example, a billboard in a football stadium), and finally, read about events that this brand organizes.

5. Did you find anything surprising/especially interesting?
I really got impressioned by a couple of things I had the opportunity to see while I was exploring the page. It is really interesting how famous sport artists yield their image (in exchange for some money, of course) in order for the brand (in this case Gatorade) to increase their sales. I also found surprising how this web page divides its section of training and gym depending on if you are a sportsman, a parent or a trainer working at a gym. Finally, in the section of Gatorade products, it was interesting to see how the brand Gatorade announces a product called "gatorade low in calories" describing it as if it was marvelous, or the best energetic product in the market, even comparing it to other products of the sector, naming other brands such as Aquarius, Powerade and Isostar.

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